Tag Archives: writing

Backstory blog

This ugly af writing tool is actually a secret weapon

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A brand’s website is its storefront. So what does that make the headline… the window dressing? The display case? The sales tag? The devil is in the details, especially when it comes to the presentation and display of a brand’s message.

It’s a lot of responsibility, which is a trait I’ve never been known for, instead outsourcing the headline writing task to the editors. Well, no more. Now I’m the Head of Content at AirHelp, which means I’m the brand equivalent to the website’s Editor-in-Chief. I’ve got to say that it really is lonely at the top. I have no more editors to turn to. So, naturally I turned to the Internet.

Take one: Editorial headline writing 

The Columbia University headline guide tops the SEO search and therefore naturally became the only page I used for reference, but gawd is it boring af. I mean look at it. It reads like a undergrad curriculum. It uses words like “imperative,” which any good journalist knows is 1.) an adjective and is therefore lazy sentence structure and 2.) not likely to please the Flesch-Kincaid Readability Test. It makes three good points, though.

  • Headlines are usually written as an afterthought (true)
  • Readers look at headlines and photos first (true)
  • It must be correct, “easily understood,” interesting and set the tone of the article (non-negotiable requirement)

Take two: Advertorial headline writing

K, well, we’re not amateurs here so let’s move beyond the basics and into the real shit … the Advanced Marketing Institute’s Headline Analyzer! This site could not be more ugly … or rude. It’s algorithm straight up judges your headline writing skills so hard and without empathy that it is now my most favorite tool to play. Here’s how it works.  

  1. Enter the headline into the text box (20 words or less, obviously)
  2. Select your industry category
  3. Submit your headline for analysis

Recently, the AirHelp tech dudes hosted a hackathon and the video that came out of it is so, so good that I knew the responsibility (ugh, this word) of selling this window display to the public was all mine. I tried 15 options before settling in on “Tears and caffeine are the two ingredients to a successful hackathon.” My score was a 45.45% and I officially ranked as a professional copywriter as I tapped into the blend of Intellectual and Spiritual. Hellz yeah.

Take three: Professional headline writing

This tool tests your resilience. It requires you to be a mix of both editorial and advertorial and I’m determined to beat it at its own game. The score indicates your headline as a percentage of Emotional Marketing Value Words (EMV). 

It’s also where it gets super judgy, explaining, “Most professional copywriters’ headlines will have 30% – 40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words.” Essentially, if your headline is less than 30% your writing is terrible. To put that into perspective, the English language contains approximately 20% EMV words – I’ve ranked at 10% more than once.

The ideal headline comprises three predominant emotions: Intellectual, Spiritual and Empathetic. Intellectual impact words are best aimed at people in the fields of education, law, medicine, research and politics. Spiritual words are for New Age and health-related markets as well as women, children and other ninnies. Empathetic words bring out profound and strong positive emotional reactions.

Just in case you were wondering – this headline scored a solid 60% EMV words. I’m officially gifted.

 

Backstory blog, News articles

[Cover Letter Template]: Application for Assistant to the Coffeemaker

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As a volunteer at a local old folk’s home in Virginia, my mom has unique insight into the bureaucracy and egoism that can be rampant in small towns. Politics play a huge role, even with something as simple as making coffee for the elderly, in an environment where everyone knows each other and needs to glean a sense of authority over one’s neighbors. Lots of big fishes in a small pond, if you will.

For example, accompanying my mom to one 45-minute volunteer stint required several rounds of permissions and approvals. It seems there are no less hoops to jump through when volunteering in a small town as there are for me to secure a job as a content lead in New York City. This is pretty commendable, which is why I wrote this template and it is what I would use if I were to move home and apply. Make no mistake about it – preparing coffee for the elderly can be just as important and detailed of a job as any other, depending on your perspective.

For those of you looking for an actual template on how to write a cover letter – and not the satirical paragraphs seen below – please pay heed to the footnotes for professional advice. Here’s hoping you enjoy this read while sipping your morning coffee.

—–

To Whom it May Concern,

I’m writing to request an interview for the unadvertised role of “Assistant to the Coffeemaker” at the Adult Care Center in Purcellville, Virginia. Hopefully you will find that my experience is in line with what you are not even looking for in an ideal candidate.

Tip: State your purpose clearly at the beginning. This is the idea behind the inverted pyramid used by journalists. It is followed up by the nut graph, which is a summation of the entire purpose of the document.

For starters, I am the daughter of the Coffeemaker. As a familial relation, my apprenticeship will not only include a step-by-step tutorial of the proper placement of each powdered donut hole and quarter-sliced apple pastry on the appropriate serving platter, but also a keen knowledge of the complete roster of every man and woman who has ever – or can ever be expected in the foreseeable future – been known to have drank the coffee made by this Maker.

Tip: When you can, make sure to use specifics. The more detailed you can be in pointing out your strengths, the better

It is to your benefit that I have already been given a tutorial of the coffee-making procedure in advance of a potential in-person interview. For instance, I already know that the decaf coffee comes in packets and that it is to be dispensed from the carafe marked with black Sharpie-scripted letters spelling “decaf.” The caffeinated variety, on the other hand, comes pre-ground and must be administered with a freeform filter.

Tip: Present the potential employer with the reasons why your unique set of skills is advantageous to them. Remember, it’s not about you getting the job – they don’t care about that. They care about how you can make the business run more smoothly and therefore make them more money.

If you need further proof, please let me show you that I am fully capable of meeting the key duties and responsibilities as outlined in the Assistant to the Coffeemaker role.

My Core Capabilities:

  • Ability to wash hands for no less, and no more, than 20 seconds while disposing of my paper towel properly in the trash bin
  • Awareness of the skill of serving one half scoop of ice into the milk dish; and a further one and one half scoops for the iced tea and apple juice, respectively
  • Experience warming apple turnovers and blueberry muffins in the microwave; with awareness that the powdered donut holes need an extra 30 seconds
  • Superior upper-body strength supports the need to lift and carry large portions of liquids from counter-to-cart-to-table
  • Keen knowledge of my rank, understanding that whatever the Coffeemaker says, is what goes, because she holds the key fob to the main entrance on a chain around her neck

Tip: Recruiters love bullet point lists. If most people spend 15 seconds or less on articles that they sourced themselves – and therefore are uniquely interested in – then how long do you think they’ll spend on reading a one-pager that’s all about you? Also, most people scroll down to the bottom first and then head back up to the top – don’t fool yourself that this is a key placement area for your core strengths.

I’m sure you are looking for someone who can tend to the Adult Care Members with the utmost of care. Your ideal candidate will probably know how to serve coffee made with love. This, I can assure you, is a core strength of mine as I have spent 31 years learning to love the endless list of mindless tasks served up to me by my Maker.

Tip: Always add a personal touch at the end – it humanizes you.

Thank you and I look forward to hearing from you.

Kind Regards,

Hannah

News articles

Why your LinkedIn Pulse post should be more basic

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Writers are people who write. Therefore, “pulsers” are people who pulse. It sounds so simple, but it’s not so easy.

If you’re wondering why so many people are hot for content, the answer is easy: Consumers are wary of brands; they’re deaf to sales pitches; and they desire authenticity. This is the three-course meal that content serves up on your behalf.

Content in all its forms, including writing LinkedIn Pulse posts, is a daily commitment that is slow to show results. It can be difficult to see the return on your upfront time investment. I’m not going to talk about topics, sourcing ideas or creating an editorial calendar. I’m just going to mention the very, very basics of a post.

If you’re looking for a deeper level of help, check out this guideline by Hubspot.

1. Write a headline that’s on and poppin’

Opinions are divided on the use of click-bait headlines. I personally love to read them. “The 10 Foods to Avoid to Reduce Belly Bloat” << yup, I’ll click on it. “The Secret Ramen Spots You Won’t Want to Miss,” “Millennials: Push Back on Those Older Managers,” “Hamptons Rose Shortage Anticipated for Summer ’16,” click. click. click.

As a writer, I hate to write click-bait headlines because I’m soooooo above that cheap way of grabbing attention. Well, I need to get over myself because I don’t write for the Wall Street Journal; I’m a Content Director at an events planning company and need to be as poppin’ as possible. My general rules of thumb are:

  1. Use odd numbers when writing a headline for a list (5,7,9 or 16, since we’re in the year 2016)
  2. The headline should be no more than 8 words
  3. Use the active voice (ex., no “-ing” words)

2. Use keywords and SEO terms judiciously

Perhaps your reader isn’t hyper-aware of what you’re doing when you repeat your SEO terms/keywords four times in one sentence. What they are aware of is that the voice you’re using when you do so is not a genuine voice. Not to mention, it’s also burdensome to read. No one wants to read the same phrases and keywords over and over again. It’s annoying and it messes up the flow.

There was recently a flurry of posts remarking on a high schoolers essay that helped secure her admission into several top universities. When asked what was so stellar about it, the admissions officers complimented her ability to connect with people of all ages and backgrounds based on a common experience, which was visiting Costco in this case.

What stuck out to me was their one piece of constructive criticism. They remarked on her heavy hand with adjectives and adverbs. This is a piece of advice that I believe should stand as a lesson to marketers and writers who are double her age:

“Personally, I would advise [her] to use less adjectives and adverbs for purposes of word economy and ease of reading, but it isn’t a huge deal in this case,” Nelson Ureña, co-founder of Mentorverse noted to Business Insider.

Point being: Keep it simple, stupid.

3. Does your pulse post look pretty?

Like I said at the beginning, this is a very basic post, but there is a need for it because people who are trying to write and use LinkedIn to gain more business are unaware of the foundational tools to get them there. Keep these things in mind:

  1. Use an eye-catching header photo
  2. Make sure your own LinkedIn photo is pretty and professional, and more importantly to me, that it shows your personality
  3. Use Subheds, lists and numbers – people scan an entire post before deciding whether or not they want to read it. If all they see are blocks of text, then you’ve got a problem. A paragraph should be no “thicker” than five lines. Your post should have hyperlinks throughout and have bolded words and phrases for emphasis.

Words on a page are like notes in sheet music. If one beat is off – the whole piece sounds terrible. Remember that.

Backstory blog

How to write a press release

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Trying to sell your product or service, but at a loss as to how to elbow your way through to the front of the media stage?

Journalist stage fright is very real. ‘Journos’ are scary. I know this because I was one. I was trained to be a human-stone wall who hid her opinion while casting a skeptical eye. I never took any fact or truth at face value until I substantiated it myself. The good news is journalists are people too, and with a little preparation and self-deprecation, these walls will chip away.

Let’s start with the basics of a press release.

1. The Five W’s

Raise your hand if you remember the five W’s from English class? It seems obvious, but many business owners, and even public relations professionals, forget to include these equally important aspects in their press release. Who are you; What do you do/sell; Where are your headquarters (this is especially important to local media)/Where is your product or service distributed; Whendid you open/expand/relocate; and Why are you contacting me?

2. Define yourself clearly

You should be able to state the reason why you’re writing the press release in one sentence. This sentence goes in the first paragraph (Google: the inverted pyramid). I know, I’m mean. But consider this – you have about 15 seconds to explain — simply — what you want them to know before they move on to the hundreds of other emails in their inbox. Not much different than a marketing email, is it? Don’t worry, you can further expand on your company’s background at the end of the press release in the “about us” paragraph.

Tip: Be careful not to use industry jargon. The media doesn’t use industry speak because of the depth and breadth of its audience.

3. What’s the benefit to the public?

This should be a part of your business plan and behind everything that you do, so if it’s stumping you, it is time to take a look at your business model.

4. Highlight the hook

Journalists are as attracted to small businesses as they are to large Fortune 500 companies. They’re itching to break a story and loathe having to write up something that’s already been covered a million times before. We write about corporations because they’re sexy and increase our SEO, but we report on small businesses because we want to beat our competitors to the next new thing.

Mid-sized businesses tend to get lost in the fold because they don’t have the resources to market themselves but they also don’t need us as much “love.” You can pick up the slack by pointing out exactly what it is that makes you different from your competitors. You know how you’re better and different, so show the facts without selling yourself.

5. Include contact information

Always let the journalist know who they can contact if they’re interested in more information. Sorry PR folks, we want to hear directly from the horse’s mouth, be it the product developer, engineer or the C-suite exec. Finally, always, always include your website URL.

**I first wrote this in 2012, but it’s still applicable today. What do you think?

News articles

Just how “effortless” is CX when served on a silver platter?

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One would think that the more you’re in contact with a customer, the deeper your relationship will grow. The opposite is true.

If a customer comes into contact with you directly, the likelihood of you retaining their business decreases fourfold, according to research by the Corporate Executive Board and presented by Matt Dixon, the best-selling author of “The Effortless Experience: Conquering the New Battleground for Customer Loyalty.”

This is because a whopping 84 percent of customers value ease of use and low effort over channel choice. Dixon’s research has left him with the overwhelming conclusion that excellent service is not delightful. In fact, it’s a key driver behind disloyalty.

Reducing the customer’s effort increases loyalty and reduces attrition. Low-effort means that they shouldn’t be hearing scripted agents or having to repeat themselves. They shouldn’t have to jump channels or endure countless transfers.

The CEB conducted a series of surveys that found that 88 percent of low-effort customers increased their spending and 94 percent who had  low-effort experiences were more likely to repurchase later on, Dixon says. So, how do you reduce customer effort?

The Three Pillars of Effortless Experience

1.) Channel Stickiness. Self-service is where it’s at. Customers don’t really want to talk. Agents are aware of this fact that holds true across ages and  demographics. But because customers are still picking up the phone, senior executives are reluctant to acknowledge this shift in channel preference.

It’s true that telephony wields the lion’s share of first contacts, but this is unfortunately due to the lack of other viable options. Most callers (58 percent) first attempted resolution through self-service options and another 25 percent were online while also on the phone with the agent in an effort to learn how to resolve the issue themselves in the future. The customers want fast resolutions without having to jump channels.

2. Next Issue Avoidance. The worst question you can ask a customer is also one of the most common closers, “Have I fully resolved your issue today?” Dixon says this question sends two bad messages to the customer – that they are being rushed off the phone, or that the agent may be missing the deeper issue at hand.

Think of it this way – if you were measured by first-contact resolutions wouldn’t you avoid asking other issues exist? When asked in the study whether a first-contact resolution had been achieved, 77 percent of companies believed that it had. Their customers didn’t agree — only 40 percent felt their issue was entirely resolved.

Callbacks for repeated issues are a byproduct of both explicit and implicit issue failures. Fifty-four percent of explicit failures are because the agent failed to resolve the issue in the first place. Implicit failures arise because the agents failed to see the adjacent issues at hand, or the problem behind the problem. Ask your tenured customer service professionals to help identify the chain of “problem events,” so that you can think ahead of the customer, not alongside of them.

3. Mismatched perception of effort. Consider the behavioral economics of your organization. If the agents are advocating on behalf of the customers, then they are also empathetic to their upsets. One hotel chain told its front-desk workers to move out from behind the service counter to physically stand next to the upset client. This nonverbal communication led to a decrease of 77 percent in customer effort for the hotel. 

The same goes for the spoken word. We’re all aware that words hold weight, Dixon says, but are you aware of what you’re saying? Delivering bad news in a positive way is at the cornerstone of customer effort perception. This is where Disney is exemplary. For example, when a park visitor asks a Disney employee when the park closes, they respond, “We’re open until 9 p.m.,” instead of “It closes at 9 p.m.” This simple shift to positive language led to a decrease in customer effort by 73 percent.

News articles

St. Patrick’s Day cookies, anyone?

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How cute is this St. Patrick’s Day greeting from my former co-journalist, Liz Coe, and me? Six years ago we were working at the Loudoun Times as the education and business reporters. I miss those days. (I baked green cookies today, in case you were wondering). Happy Luck of the Irish to you all!

Liz and Hannah
Six years ago, I was the Business Reporter and Liz was the Education Reporter at the LoudounTimes.com

Chocolate Guinness Cake recipe*:

Ingredients for the cake:

1 cup Guinness
1 stick plus 2 tablespoons unsalted butter
3/4 cup unsweetened cocoa
2 cups superfine sugar
3/4 cup sour cream
2 eggs
1 tablespoon pure vanilla extract
2 cups all-purpose flour
2 1/2 teaspoons baking soda

Ingredients for the topping:

8 oz Philadelphia cream cheese
1 1/4 cups confectioners’ sugar
1/2 cup heavy cream

Directions:

Preheat the over to 350 F, and butter and line a 9 inch springform pan.

Pour the Guinness into a large wide saucepan, add the butter — in spoons or slices — and heat until the butter’s melted, at which time you should whisk in the cocoa and sugar. Beat the sour cream with the eggs and vanilla and then pour into the brown, buttery, beery pan and finally whisk in the flour and baking soda.

Pour the cake batter into the greased and lined pan and bake for 45 minutes to an hour. Leave to cool completely in the pan on a cooling rack, as it is quite a damp cake.

When the cake’s cold, sit it on a flat platter or cake stand and get on with the frosting. Lightly whip the cream cheese until smooth, sift over the confectioner’s sugar and then beat them both together. Or do this in a processor, putting the unsifted confectioners’ sugar in first and blitz to remove lumps before adding the cheese.

Add the cream and beat again until it makes a spreadable consistency. Ice the top of the black cake so that it resembles the frothy top of the famous pint.

Makes about 12 slices

*From “Feast” by Nigella Lawson.

News articles

Tips to avoid the #Millennial meltdown

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Oh, Millennials, what are we going to do with you? Everyone wants to #reach you, to #engage you and to get you to spend your #money. Why, oh why, won’t you just tell us what we can do for you? Oh, what’s that you say? You mean you have been telling us this whole time? Huh ….

Tips to avoid the Millennial meltdown

Open your ears, the Millennials are talking, says Melvin Greer, Senior Fellow at Lockheed Martin and author of “21st Century Leadership.” A majority of Millennials — 59 percent — turn to their trusted network of friends and family as the primary influencers when making a purchase.

Millennials don’t just use products and services; they are the products and services they use. The generation associates a part of themselves with thCCW Millennials THUMBNAILeir preferred brands and is hyperaware of how a brand not only meets their service needs, but also their personal needs. Because they have such
high expectations for hyper-personalization, they therefore require mass-customized experiences.

Millennials are digital natives accustomed to having any kind of information available to them at any time. Instead of worrying about meeting these high expectations, consider using their knowledge and ideas: ask them what they want and they’ll give you the exact products and service ideas they want to buy
from you. It could be as easy as that.

If you’re wondering why you should jump through hoops for the youngest purchasing generation it’s because once you’ve got ‘em, they’ll be yours
forever.

Tips to avoid the Millennial meltdown

Trust in brands and institutions are waning across the generation. They are well-trained in sniffing out inauthenticity and need to believe that a company has integrity to follow through with what they say. It may seem counter-intuitive, but it’s important to be aware that Millennials are at the top of this reciprocal ecosystem. They will represent almost half of the U.S. workforce by 2020. They will also represent about $1.4 trillion in spend – about one third of all retail sales projected for that year.

You may see them as one small fish, but collectively, they are all sharks in a large network that wields the power to create or kill your company, Greer says.

Millennials are a viral group that can lead to large-scale changes in the future of consumer behavior. You’ll be taking the reigns alongside them if you find the sweet spot at the center of mass customization, authenticity and technology.

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The CX Edge: Customers are King

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Nearly 90 percent of CMOs report that building trusted customer relationships is a significant focus of their departments’ strategic and competitive vision for 2016, according to a recent Forbes study.

Building trusted customer relationships is a significant focus for many strategic and competitive visions this year. This is why the latest data and analytics technologies was at the top of almost every discussion at the CX Impact event in New Orleans, as attendees learned the tools to build credibility and long-term relationships with customers. This CXImpact Report, that summarizes what it takes to make your CX strategy next level, shows you how.

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“The Joy of Pepsi-Cola” is found in its global model

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It’s not always a joy when you’re undergoing a global transformation in an organization like PepsiCo. As if it’s not hard enough to drive a new agenda with global processes, you must also make an effort to properly sort through all of the pushes and pulls to remain locally relevant. This is no easy feat when you’re driving the change in a company that’s larger than some small countries.

Even if your company doesn’t have 260,000+ employees across 84 countries, you still need to be of two minds when implementing a global shared services strategy. What does this mean? We asked Shakti Jauhar, PepsiCo’s Global HR Operations and Shared Services, to explain.

Shakti HeadshotSimply put, you should think globally when the value is driven by consistency and standardization. Conversely, you should think locally when the value is driven by the needs and variations of specific markets, he says.

For example, motivations and rewards systems are different in different countries. These are initiatives that you don’t want to standardize across the globe. “It’s all about harmonization, and at the end, making sure that harmonization takes care of whatever the local regulatory environment is and the local needs are,” Shakti says.

Tomorrow’s successful Shared Services models will sink or swim on the backs of your HR professionals’ ability to be adaptive, agile and analytical. They will only be able to do so if you throw them the lifejacket of standardization. Demonstrate the high-level need for change management, communication and engagement to the executives on your team. Meanwhile, you’ll also need to listen to the positive and negative experiences of the locally-based teams to make sure you’re taking a constant pulse of the changes. Their feedback will provide you with the data you need in order to make timely and effective adjustments.

The amount of knowledge and data that will continue to stream in to centers across the world will require analytical abilities that have perhaps never been seen before. Thankfully, technology will step in to help carry this burden. The ideal center has a three-layered approach to technology, according to Shakti. It’s built on a very simplistic technology infrastructure that supports any given cloud-based application platform, which allows the organization to maintain the technology as it moves and changes. On top of it all of this is all of the devices.

Now is the time to set up a support structure for those processes that lend themselves to self-service, whether it’s employee management or HR, so that the affected business teams are free to leverage technology instead of the old process. Although technology ends up playing a large role, transformation is not about technology, it is about process. It’s about being able to leverage the information, and the data, to be able to help the business goal, he says.

“So, if I have that three-layer infrastructure, I can then plug and play all the new startup innovations that come in, plug them in, leverage them, use them, be more efficient, plug it out, and put in a new one if I need to,” he says. “At the end of the day, we need to be agile in order to get to that point where we can start to really leverage what is coming to us from an innovation perspective, from all these startups that we think about and we talk about all the time.”

This is a summary of an interview with Shakti Jauhar from the HR Shared Services event.

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Write like a 5th grader to make more money

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“If you can’t explain it simply, you don’t understand it well enough,” – Albert Einstein.

Let me explain what he means: Your copy should be #basic. Overly-complicated copy is filled with adjectives, adverbs, countless clauses, technical terms and business jargon. This is costing you money.

The science behind it is hiding right under your fingertips and within your favorite word processing software. Microsoft Word is equipped with this fun little tool called the Flesch-Kincaid readability test, which is a formula that determines how easy-to-read your copy is to the average American.

The idea was born of the “plain language” movement in the 1960s, which itself was an attempt to increase the comprehensibility of government documents. It has since been fleshed out to become a very useful metric for marketers and advertisers to tailor copy to their targeted audience.

Brand experts will tell you that the key to writing a killer slogan or tagline is for it to be memorable, emote positivity, and differentiate the brand from its competitors. All of this is true, but what is missing is the simplicity of language.

Are writers allergic to simplicity? They shouldn’t be, considering the most successful slogans are also the most plain: Nike’s “Just do it.” McDonald’s “I’m Lovin’ It.” Visa’s “It’s everywhere you want to be.” 

Keep it simpleThis is vital to ensuring that your brand doesn’t become trapped and die in its primary channel or media. How does a brand come to life across all its touch points and in a consistent manner? Through consistency in product design and software – all of which translate to a cohesive experience.

There are visible and physical languages, said Michael Lenz, Director, Global Brand Experience and Design at Cisco, but the human touch – using words to fulfill the brand promise – is often what is missing.

You don’t change your identity when switching jobs or locations, so why would your business change its voice depending on the channel? The marketing. The labels. The colors. All should deliver on your brand’s promise. If you’re feeling overwhelmed, then take into account that the average Cisco user has 3,200 touch points. It hasn’t always been easy for them, either.

They knew there was a problem when one customer wrote-in, “I am a solid Cisco fan, but how many hours do they expect me to waste trying to understand their shit?” Yikes.

The problem was that no one understood what the hell Cisco was talking about. They had to undergo a massive overhaul to remove any engineering or product developer “speak” within their copy. It took several revisions, but the resulting copy became short and relevant; bold and human, Lenz said.

No one wants to read copy that is “too” anything: too educational, technical or clunky. Have you ever read Insurance policy packets? Painful. French author Marcel Proust? Brutal.

The next time you sit down to write, imagine that you’re a musician or composer. Consider that writing words on the page is no different than scribbling down musical notes to draft a song. Words, sentences, paragraphs and pages also need a melody and an obvious beat to them.

So, channel Taylor Swift the next time you’re tasked with drafting an article, marketing email or advertising copy. Her songs are so successful because they’re repetitive (most people must see or hear phrases eight-to-nine times before it sticks), but mostly because they’re simple.

 

Simplify your readability in these four steps:

  1. Click the Microsoft Office Button Office button image, and then click Word Options.
  2. Click Proofing.
  3. Make sure Check grammar with spelling is selected.
  4. Under When correcting grammar in Word, select the Show readability statistics check box.