The Content Marketing Metrics Your C-Suite Cares the Most About

You have your ways of tracking the success of your content strategy. But Eloqua has identified the metrics your C-Suite is most likely to care about:

1. Is the content driving leads?
2. Is the content driving sales?
3. Is the content saving costs?
4. Is the content increasing customer satisfaction?

Primary Indicators your content is working:

Leads Sales
Cost Savings
Retention

Secondary Indicators your content is working:

Shorter sales cycles
Increased customer awareness
Lift in forms completed
Improved sentiment
Additional cross-selling opportunities
Qualitative customer feedback on the content

Source: The Grande Guide to B2B Content Marketing, Eloqua

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