You have your ways of tracking the success of your content strategy. But Eloqua has identified the metrics your C-Suite is most likely to care about:
1. Is the content driving leads?
2. Is the content driving sales?
3. Is the content saving costs?
4. Is the content increasing customer satisfaction?
Primary Indicators your content is working:
Secondary Indicators your content is working:
Shorter sales cycles
Increased customer awareness
Lift in forms completed
Additional cross-selling opportunities
Qualitative customer feedback on the content
Source: The Grande Guide to B2B Content Marketing, Eloqua