I broke some rules when I chose my company’s name. First of all, I knowingly used a name that already existed. On top of that, I’m using my initials. I don’t care for two reasons; hrh media is named after its founder, Hannah Rebekah Hager, and that founder also happens to have the initials of Her Royal Highness. I’ve been playing that card my entire life and I wasn’t about to stop it because some other business also has my initials.
Don’t follow my suit. When it comes to your customer, and the likelihood of them finding you in the virtual world, you need to remove as many roadblocks as possible on their route to your website.
Your business name = Your domain name
When you meet someone you’d like to do business with, the first thing either one of you do when you return to your computer is Google one another. You might not have had a business card at the time, they might not remember your name, but hopefully they will remember your company’s name, “I Write Good.” Chances are they’ll look you up on a search engine or type the URL directly into their browser. When http://www.IWriteGood.com doesn’t automatically show up — or worse, your competitor’s website does instead — its over for you. Your business name should equal your domain name. One more thing; be a .com. No one really trusts a .biz or a .net.
Hannah Hager 
Great points here. Keep it simple. I understand that if your business name is something common like “Cupcakes” it is near impossible to secure the domain. But I never understand when, instead of using something like “Cupcakes-UK”, the business owner decides to go with something like Marysbestcupcakesever.net. Business owners should think like customers and would do well to remember to keep it simple.
I completely agree, thanks for the comment.