This is a rough recreation of a niche marketing email I wrote for the Military Radar community. A few notes about why it works:
- It has a catch subject line
- It opens with a quote from an industry expert
- It presents the event’s Five W’s upfront
- It has four calls-to-action to download the content piece
- It establishes industry knowledge
Let’s get to the email. The subject line was:
From the Desk of Dr. Guerci: Next Gen Antennas
8th Annual Military Radar Summit
February 23-25, 2015
“The Military Radar Summit is a truly unique venue … It addresses the entire radar enterprise: emerging customer needs and markets, the latest technology developments and unparalleled networking opportunities with those ready to do business… “
– Dr. Joe Guerci, Fellow and Warren D. White Award Recipient, IEEE
Dr. Guerci, the foremost radar authority, has been the Military Radar Summit’s chairman many times over and has provided us with an exclusive article on the Next Generation of Affordable Smart Antennas. Read the full article here.
A confluence of advances in low cost digitally controllable RF metamaterial-based apertures and real-time embedded cognitive signal processing has afforded a new opportunity to realize a distinctly new and affordable low SWAP smart antenna capability for a multitude of demanding applications from communications to radar. This article, which is co-authored by Dr. Joe Guerci in the Microwave Journal, provides an overview of these enabling advances, their synergistic combination and the new markets that are emerging as a result.
For more information on the event, including the draft agenda, additional content and speaker and session information, visit www.MilitaryRadarSummit.com.
I look forward to seeing you this February 23-25 in Washington, D.C.
Online Content Director
P.S. Take a peek at this summary of our past attendees for an idea of who you can expect to meet and network with at the event.
Here’s the full thumbnail of the email: