Sarcasm in content marketing

My marketing team received a very eloquent, middle-fingered response to a content email that was sent in my name. It’s for an event we’re hosting on a very niche topic – dredging in ports. No further introduction needed.

Dear Hannah-

I can’t believe that I failed to respond to your unsolicited email – shame on me!  

As you know, I am a big fan of dredging and reclamation, and ever since I was a little nipper I would brag to my friends about how some day I would dredge and reclaim with the big guys – little did I realize that some day I would actually get a personal email from you inviting me to a real live dredge and reclaim party!  Hannah, thank you so much for looking out for me!   I don’t know how to thank you enough for getting this invite to me – to bring me front and center tomeet and rub army boots with the celebrities and the kings of the world of sludge!

Again, I apologize for losing your email in the white noise of annoying irrelevant and unwanted spam.

Sincerely,

xx

 

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